Creation of software components that are ready to use is the software industry’s Holy Grail. Thanks to the changing nature of software outsourcing, GS Lab made a commitment to itself at the outset – we will invest time, money, and energy to create assets that will cut down time to market for our customers. That’s why the word laboratory is in our name. Coupled with our services offerings, this strategy made excellent business sense when we started and still does.

Since incorporation, GS Lab has produced nine assets. All are under continuous development. Their development and road maps are owned by the practice leaders in the Company.

Our asset creation process is committed to generate a creative environment where new ideas, small or big, are spawned, nurtured, developed and turned into ready-to-use productized software assets. While all ideas are welcome, only those passing the following sanity check are picked for investment by our technology practices.

	What problem does the asset solve in the technology area of the Practice?
	Is the problem solved sufficiently basic that the asset will be commonly needed by many prospects in the Practice tomorrow if not today?
	If you were the prospect, will you use the asset the way it is packaged?
	Does the asset differentiate the Practice?