Navigating through the Shift for AdTech Companies
GS Labs’ Adtech team helps product companies design and build custom advertising solutions, including RTB, programmatic, and data management platforms. In addition, we help product companies resolve performance issues and build new and improved features quickly and seamlessly, accelerating their go-to-market timelines.
The end of third-party cookies and the growing emergence of privacy legislation will have a three-fold effect on the future of advertising technology (adtech) and marketing technology (martech) products.
Our cloud-native engineering experience helps product companies solve custom use cases across the client-side (browsers) and server-side (Cloud platforms) environments. Our rich expertise in Computing, Storage, Networking, Cloud, Data Science, and AI/ML empowers our customers to build a robust cloud-native application within the stipulated timeframe, gaining advanced marketing analysis and in-depth consumer insights.
Offerings & Solution
Platform Engineering and Performance engineering
- Demand Side Platform (DSP)
- Supply Side Platform (SSP)
- Retargeting Platforms
- Campaign management platforms
Data Management Solutions
- Data ingestion
- Data processing
- Creating User profiles
- Exporting data
- Data analysis and visualization
- Building AI/ML-based solutions across various use cases, including real-time and personalized ad management to recommendation engines