Need For Speed and Faster Internet Connections!

The tagline ‘Speeding kills’ might be acceptable on the road, but the ‘lack of speed’ when it comes to your internet connection can literally make you kill your Internet Service Provider (ISP). In today’s fast-paced business world, everyone is looking for speed – faster browsing, faster connections, and faster responses, faster downloads, and faster uploads. Enterprises today are investing in the fastest internet connections they can afford. Through this blog, let’s explore why we need a faster internet connection.

Better connectivity with more devices: We live in a connected world today making use of smart devices and apps than ever before. As more and more of these devices are connected to the internet, they consume more bandwidth and require high internet speeds to exchange data. Quick response time is a measure of reliability and faster internet connections ensure that businesses deliver the right information at the right time.

Better collaboration and productivity: Good connectivity fosters collaboration and in turn increases productivity. With the faster internet, employees can perform the same tasks more efficiently, meet deadlines, take data backups more frequently, work remotely and help organizations attain business continuity.

Embracing newer technologies: More and more businesses today are shifting to the Cloud to scale their apps. However, poor internet connectivity increases response times from these hosted apps and decreases productivity. Enterprises are preferring VoIP (Voice over Internet Protocol) over landlines for seamless and cost-effective communication. While this is good for business sustenance, VoIP connections require high internet speeds – about 100k of bandwidth per second for each VoIP conversation.

Data-rich content: These days information exchange is becoming more visual with the use of resource heavy images, graphics, audio, or video files. Users prefer watching videos over reading content, remote employees prefer video conferencing over telephonic meetings. While data-rich content increases user experience, it also consumes huge bandwidth and hence requires a faster internet connection.

Basically, fast internet is like bread and butter. What was considered fast a couple of years ago is slow today! The need for speed is growing day by day. While most companies are investing in the fastest internet connections they can afford, software giants like Google are finding innovative ways to better utilize the available internet bandwidth and maximize their ROIs. Despite the high-speed internet, customers complain about slow websites or poor quality videos due to network congestion. Recently, Google has launched a new network congestion control algorithm, called BBR, for Bottleneck Bandwidth and Round-trip propagation time, to improve network speeds. Google’s BBR algorithm helps a network to detect the possibility of congestion and accordingly slows down data transfers.

Click here to read more about Google’s BBR. Also check out our blog on Network Congestion control