An AdTech company builds a cloud platform for running hyper-scale applications with low network latency and high throughput
Internet advertising revenues have surpassed those of cable television and nearly exceeded those of the broadcast television.It is a channel by which ads get displayed to the defined target audience, and advertisers get charged on a pay per click model, via instantaneous programmatic auction, similar to financial markets. This whole process of buying and selling of ads happens in a fraction of a millisecond. An online advertising technology firm based out of the USA required building a cloud platform for rapidly developing and running hyper-scale applications supporting the advertisement industry.
To achieve such high frequency and latency the ad processing and serving applications are required to run on sophisticated high-end infrastructure. Also there was a upper resource cost incurred to support custom modifications to the application.
Considering the requirements to facilitate the platform with hyper-scale applications, the GS Lab team build a custom cloud that could handle hyper applications with low network latency and high throughput was of required
We built Cloud with a combination of virtual and metal service to achieve hardware throughput for specific applications. This enabled us to plan performance for capacity and support parallel data computations.
As a result, platform is highly scalable and performance testing showed 2x better results as compared to other cloud service providers with similar configuration
Download the case study to understand how GS Lab helped leading AdTech in building highly securable and scalable infrastructure.